At the Consumer Electronics Show (CES) 2020 in Las Vegas, tech giant Intel’s greatest challenge was to showcase the direct impact of their technology on society, businesses and people around the globe. Bringing data to life, we partnered with Intrepid Creative to highlight its role in our lives through a data-driven brand activation experience. Immersing Intel executives, data experts, press and technologists into a dynamic, living infusion of art and technology alongside the work of media artist Refik Anadol, we engaged stakeholders and exponentially expanded their social media engagement.
We live surrounded by data, but we don’t think of it as attractive or even creative. This installation reveals the intrinsic beauty of data, to tell about its depth and future possibilities.
Managing Director, Design Group Italia New York
The power of immersive experiences
By immersing Intel executives, data experts, press and technologists into a dynamic, living infusion of art, data and technology, Intel was able to interact with its targets, inspiring conversations about the future of data analysis and the many opportunities and experiences it will enable in our lives.
Bringing brand experiences to life in the realm of retail
As part of the redesign for the overall retail concept of Blue Lagoon Iceland, we updated the flagship store located in Grindavík, to embody the Blue Lagoon brand. Physically translating the company’s core values and identity, the retail space now welcomes visitors with a full-fledged omnichannel brand experience.
For 3M Italy, we designed the corporate Innovation Center around the concept of ‘Microcosmos’. The center, where 3M meets its customers, gives an immersive experience while presenting 3M’s technologies in an elegant and responsive way.
The visit is divided by themes and designed around specific personas. During the visits, customers engage with 3M’s various solutions while building their own. The Italian innovation center is one of over dozen centers we've designed for 3M, located all over the world.
Bringing financial services alive through gamification
Unipolsai tasked us with a permanent brand activation space at their headquarters with the aim of communicating their services to their guests.
We designed an interactive space that brings to life the Unipolsai offering pillars of property, mobility and personal health and safety through phygital activations and games.
Celebrating a culture of global marketing excellence
Celebrating success is a key to many great companies, and PepsiCo is no exception. Starting with this idea of recognition, Design Group Italia was tapped to create a one-of-a-kind experience for BAM Awards by the PepsiCo Design &Innovation Center along with the Global Marketing team. The result is a spirited onomatopoeia to represent the company’s Best Achievements in Marketing. Our creative team in New York worked on naming, branding, graphics, copywriting, digital touchpoints, and the product design of bespoke trophies.
Elevating brand experiences to build real connections
PepsiCo, a behemoth in the food and beverage industry with global brands including Pepsi and Lays, has long been a sponsor of the UEFA Champions League. Our multidisciplinary team has delivered a series of interactive experiences translating their core values into fresh brand activations strengthening Pepsi’s relationships with its most valuable customers.