From concept to creation and critical acclaim, we work with the world’s best.
The American retail food segment, worth almost a trillion dollars (USDA), is a competitive but potentially lucrative endeavor for any European company looking to expand its footprint and its yearly turnover. We set out to support Parmacotto, the Italian market leader, to enter the American market. Based on extensive research, we created a new packaging design for the US market. The fresh, clear, culturally adapted packaging includes additional storytelling about the Italian roots and the cultural heritage behind the product.
We partnered closely with Sabra, the leading producer of hummus in the US, to research, innovate and design new products and structural packaging to broaden their snacking portfolio.
loading more contents
no more contents
ops, an error has occurred