From concept to creation and critical acclaim, we work with the world’s best.
Celebrating success is a key to many great companies, and PepsiCo is no exception. Starting with this idea of recognition, Design Group Italia was tapped to create a one-of-a-kind experience for BAM Awards by the PepsiCo Design &Innovation Center along with the Global Marketing team. The result is a spirited onomatopoeia to represent the company’s Best Achievements in Marketing. Our creative team in New York worked on naming, branding, graphics, copywriting, digital touchpoints, and the product design of bespoke trophies.
For Scotch-Brite, a 3M brand dedicated to cleaning products, we designed packaging for the latest sustainable range of cloths with natural bamboo and cotton fibres.
Together with Domestos, we created a fresh new packaging design to encompass an entire line of cleaning products for the bathroom, while also upholding the brand's visual identity.
Honoring Italian tradition, we teamed up with Vallelata, the premium line in Galbani's portfolio of fresh cheeses, to design a continuously updated and extended series of packaging expressing the brand's values of authenticity and impeccable quality.
The American retail food segment, worth almost a trillion dollars (USDA), is a competitive but potentially lucrative endeavor for any European company looking to expand its footprint and its yearly turnover. We set out to support Parmacotto, the Italian market leader, to enter the American market. Based on extensive research, we created a new packaging design for the US market. The fresh, clear, culturally adapted packaging includes additional storytelling about the Italian roots and the cultural heritage behind the product.
We partnered closely with Sabra, the leading producer of hummus in the US, to research, innovate and design new products and structural packaging to broaden their snacking portfolio.
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