Pepsico
Mix It Up at Milan Design Week

Client PepsiCo
Industry Food & Beverage
Services Corporate brandingExperiential spacesLighting design

We coordinated and collaborated with Pepsico design centre and the other participating designers and chefs on the experiential space design, layout, lighting and construction of the project.

Mix It Up 2017 was an immersive installation that invited attendees to explore and interact.

Guests experienced a compendium of historic, current and forward-thinking exhibits that demonstrated how the company has evolved with the times. From the moment they entered the “Mix It Up” space, visitors caught a glimpse of PepsiCo’s storied past with items that trigger an emotional response, invoke brand connection and stir memories.

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