The Perfect Match

Pepsico central bar at uefa finals
Client PepsiCo
Industry Hospitality & destinationsSports
Services Experiential spacesLighting design

Reimagining corporate hospitality for UEFA Cup final 2019

We worked with Pepsico to bring the Champions League 2019 final hospitality program to a new level, by designing three locations for Pepsico’s guests to really live the brand visions over two days.

Pepsico brand activation space with tables and chairs

Welcome Party
Feel the spirit of Madrid


Pepsico Madrid event space design
Pepcity entrance stairs
b2b event crowd at Champion party in Madrid
spatial graphics on walls in an event space

"We've been working with Pepsico for years on the UEFA cup finals, collaborating as one seamless team. Together, we have pushed the concept of what corporate hospitality like this can really be"

Chris Miller, Creative Director
Mercado spatial design
Mercado bar desk and tables
Pepsico event mercado desk

Lighting to elevate the experience

DGI’s lighting team not only designed the architectural and technical lighting for the location but also the stage lighting for the main performance.

lighting design for UEFA cup Perfect Match brand activation
Pepsico brand activation at UEFA cup Perfect Match

Business Brunch
Showcasing innovation

layout design render for hospitality event
Business fair stand design
People at business brunch
People at a fair

Champions Village
Feel the spirit of football


Pepsico central bar at uefa finals

"I firmly believe in the power of an experience, and being able to design a space that allows you to live it firsthand is incredible. This is the beauty of this collaboration project with PepsiCo: giving life to a unique and unrepeatable experience in an always disruptive and innovative way."

Fabrizia Sabatino, Experiential spaces designer
Pepsico Madrid event space design
gatorade event space design
brand activation space with lit graphics
brand activation space
hospitality event bar counter
hospitality event design
Champions league winners

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