Mooney
Enhancing the cashless revolution
Client
Mooney
Industry
Finance
Services
Consumer brandingCorporate branding
Mooney Prepaid Card
Aiming to transform proximity banking in Italy, SisalPay and Banca5 merged to create Mooney, a new platform for both B2C and B2B markets. Together, we built a corporate strategy and identity of Mooney.
Looking to lead the cashless revolution through client proximity and innovation, Mooney also immediately launched its new prepaid card. The card design capitalizes on the iconicity of the arrow symbol, a key element of the brand’s identity across all points of sale, digital communications, and delivery kits for the new prepaid card.
