Moleskine
Giving color to the iconic notebooks
Client
Moleskine
Industry
Consumer goods
Services
CMF
Volant Collection
We created a color strategy for the iconic notebook producer’s latest collection, introducing a new research-based approach to colors to the company.
Color project for Diary Line Packaging
The brief was to improve the communication of the daily, weekly and various other diary lines, and to emphasize the new shape of the packaging band. This was achieved by introducing unusual new colors for the spine and using the same color as the cover of the diary for the front of the packaging band: black on black, red on red, and so on.
