We teamed up with Louis Poulsen, the iconic Danish design brand, to create a brand new, experiential and hybrid showroom at the Louis Poulsen headquarters.
The resulting space elegantly blends the showcasing of Louis Poulsen’s entire product portfolio with people who are working in and around the building, thanks to an exclusive canteen, an immersive Light Lab, and an informal lounge area. All is created perfectly in line with the Louis Poulsen brand and Danish design tradition, where form should always follow function.
The new Louis Poulsen showroom is part of D Studio, the first design retail destination and multi-brand experience we created for Design Holding, the home of iconic brands including B&B Italia, Maxalto, Azucena, Arclinea, and Louis Poulsen.
The focal point of the show room is an innovative and immersive Light Lab where Louis Poulsen expert staff can demonstrate how the principle of harmonious light and good lighting design can change our perception of the space.
Since ambience and human centric lighting are core values for the Louis Poulsen brand, an informal lounge setting, supported by an exclusive Arclinea canteen, has been created to encourage informal meetings, dialogue and inspiration. All this adds atmosphere and charm to Louis Poulsen’s imminently welcoming flagship space.
The collection of decorative products is divided into families so that the floor, table and pendants for each design are presented together with all the possible CMF variants. The dividing walls create a series of small rooms where the visitor can control each product individually.