Corob, a leading Italian supplier of advanced tinting equipment for the global paint and coating industry, was excited to expand their business potential to include the B2C market. Ushering the brand into a new generation and a previously unexplored consumer market, our multidisciplinary team conducted comprehensive global analyses to calibrate the launch with a modern and colorful look, overhauling their industrial identity. Revamping Corob’s corporate branding and logo to embrace change, we helped present a company that works closely with clients to bring color to life.