Corob is a leading Italian supplier of advanced tinting equipment for the global paint and coating industry. With the new strategical objective of international expansion and a desire to spread their business proposition to the lives of people, Corob was in a position to reconstruct their vision and relaunch their business with a new identity.
To face this strategic challenge and achieve the new CEO’s vision, Corob partnered with us to completely reimagine the company for the next generation and extend their business to the consumer market.
To paint a picture of Corob’s current reality, we lead an internal and external online survey to evaluate the company proposition and identity. The survey involved a large number of Corob employees and a majority of their global clientele.
We then combined our findings with a comprehensive market and competitive analysis and benchmarking to build Corob a new corporate strategy, positioning, vision, mission, and core Corporate values – synthesized in our brand platform.
Corob had an iconic logo they wished to keep. However, after global testing, we decided it needed an evolution to reflect change. The revamped logo conveys a message of evolution, solidity, contemporariness, simplicity, summarizing the new company values and propositions. Adding to the new logo is a catchy new brand line, “Color to Life.” which moves the company to a wider market.
In creating a new global public perception of Corob, we designed a visual system that effectively presents them as a company that works closely with clients and proposes robust solutions.
We then established the new corporate language onto the updated visual system building strong global consistency online and offline. The applications included: a new depiction style for all Corob products with a modern and colorful look, a vivid and colorful new brochure, new rules for brand signature on the machines, new deck templates, corporate stationery, and digital applications.