Corlina
Design leadership for an IoT trusted infrastructure startup

Client Corlina
Industry Technology
Services Corporate brandingService designUser experience

Applying design thinking to an early-stage startup

Corlina is a new Silicon Valley startup focused on “trust” and security for IIoT infrastructure. Design Group Italia has been its design partner from the beginning, creating not only the corporate identity and website, but also leading design thinking workshops and the UX/UI design of the web application dashboard. Corlina brings smart factory capabilities to manufacturers of all sizes with its scalable SaaS-based solution for monitoring the trustworthiness, reliability and connectivity of IoT devices including sensors, cameras, and gateways on the factory floor and in other industrial environments.

Retrofitting environments with modern security and monitoring capabilities

The key to Corlina’s success lies in simplifying complex technical processes often manageable only by large manufacturers. Through a series of design thinking activities adapted to the early-stage startup’s needs, we focused on analyzing the likely users of this new system, their daily habits and technical skills. We studied scenarios like responding to system outages, irregular traffic and attempted security breaches.

A new brand fit for both IT and OT

In addition to designing its core product, Design Group Italia designed Corlina’s brand identity and its various applications including the website, marketing brochures and business cards. While applying the brand identity across various channels, the team focused on creating visualizations that transform the technology behind Corlina into diagrams that are easy to understand for the less technical likely new users of the platform.

"Design Groups Italia's design thinking workshop helped us think beyond our immediate challenges through a better understanding of our users, leading us to innovative ways to approach moving the business forward. By working collaboratively, we were able to model several future scenarios and design new solutions for each. And throughout all our work, the DGI team has been an open, encouraging and fun partner."

– Antonio Espinosa, CEO & Founder of Corlina

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