Our research into colour trends, the world of early childhood and Chicco’s target customers, has helped build a broad cross-segment vision of the projects. Likewise, our consultancy on the individual projects formed part of a wider integrated strategy to provide consumers with a unified decorative and colour panorama.
CMF Lab contributed to the project for refreshing the Physio Line of pacifiers, already on the market, by coordinating the colour and decoration project. Contributing to the materials and graphics choices, DGI was able to match the expressive language perfectly to the identity of the line. A series of bottles and clips that are colour-coordinated with the pacifiers enrich and complete the offering.
The CMF project for a new design by DGI. The materials, colours and decorations for this new design needed to convey the concept of a light pacifier that allows the baby’s skin to breathe thanks to an innovative ergonomic solution. The CMF aspect offers bright colours and transparent materials coordinated with light and playful graphics.
Comfort, the latest addition to the Physio collection, benefited from full recourse to CMF Lab expertise and the creativity of DGI. The colours, materials and decorations were designed to evoke feelings of refinement and to emphasize the soft shape of the pacifiers – conceived to reduce irritation and keep rashes to a minimum.