Chicco
Partnering for a better childhood

Client Chicco
Industry Consumer goods
Services CMFConsumer branding

We have partnered with Chicco by Artsana Group for over 10 years, consulting on a wide range of projects for the first years of life.

When it comes to the pacifier product portfolio by Chicco, our research into the world of early childhood and Chicco’s target customers has helped build a broad cross-segment vision of the projects. Likewise, our consultancy on the individual projects has formed a part of a wider, integrated strategy to provide consumers with a unified decorative and colour panorama.

Physio Ring pacifiers

Our CMF team coordinated the color and decorative elements in the refresh project of the Physio product line. Contributing to the materials and graphics choices, DGI was able to match the expressive language perfectly with the identity of the line. A series of bottles and clips that are colour-coordinated with the pacifiers enrich and complete the Physio offering.

Different cmf solutions for chicco
cmf moodboard for Chicco
cmf moodboard for Chicco
Different cmf solutions for chicco
cmf moodboard for Chicco

Physio AIR pacifiers

The materials, colours and decorations for Physio AIR needed to convey the concept of a light pacifier that allows the baby’s skin to breathe, thanks to an innovative, ergonomic solution. The DGI CMF team selected bright colours and transparent materials coordinated with light and playful graphics.

Physio Comfort pacifiers

The colours, materials and decorations of the Physio Comfort pacifiers were designed to evoke a sense of refinement. The soft shape of the pacifiers reduce irritation and keeps rashes to a minimum, and the CMF design emphasises this aspect.

cmf moodboard for Chicco
CMF moodboard for Chicco
Branding design for Chicco products
Branding design for Chicco products
branding design for Chicco products
Branding design for Chicco products
branding design for Chicco products
Branding design for Chicco products
cmf solutions for chicco

Related
See more work