When it comes to the pacifier product portfolio by Chicco, our research into the world of early childhood and Chicco’s target customers has helped build a broad cross-segment vision of the projects. Likewise, our consultancy on the individual projects has formed a part of a wider, integrated strategy to provide consumers with a unified decorative and colour panorama.
Our CMF team coordinated the color and decorative elements in the refresh project of the Physio product line. Contributing to the materials and graphics choices, DGI was able to match the expressive language perfectly with the identity of the line. A series of bottles and clips that are colour-coordinated with the pacifiers enrich and complete the Physio offering.
The materials, colours and decorations for Physio AIR needed to convey the concept of a light pacifier that allows the baby’s skin to breathe, thanks to an innovative, ergonomic solution. The DGI CMF team selected bright colours and transparent materials coordinated with light and playful graphics.
The colours, materials and decorations of the Physio Comfort pacifiers were designed to evoke a sense of refinement. The soft shape of the pacifiers reduce irritation and keeps rashes to a minimum, and the CMF design emphasises this aspect.