Blue Lagoon Iceland skincare products build on the bioactive elements of the geothermal seawater of the lagoon, the silica, the algae, and the minerals. The packaging features a delicate natural color palette reflecting the active element in each product.
The colors were meticulously chosen to also reflect the nature surrounding the destination: the greens of the moss, the greys of the lava and the blue of the sky and the water.
The resulting design creates products with a sophisticated look and feel. Together, the packaging system creates an impactful, harmonious presentation on the retail shelf.