Our long-term partner Unilever wanted to extend their market-leading Mentadent brand with a new premium toothbrush. Our CMF and product designers joined forces to create Arkess, targeting the millenials segment.
There were two specific features for the product design: The head of the toothbrush introduces a new design for the rubber lamella, that facilitates the cleaning of the teeth. The bristles, on the other hand, feature black carbon filaments to increase the cleaning effect further, and a distinct color pattern for a dynamic feel.
Our CMF designers worked closely together with our product design team throughout the project to achieve an overall feel that is innovative, young, performing, and effective.