Mentadent Arkess
Elevating dental care

detail render of Unilever toothbrush
Client Unilever
Industry Consumer goods
Services CMFProduct design

Premium CMF and product design for the mouths of the millennials

Our long-term partner Unilever wanted to extend their market-leading Mentadent brand with a new premium toothbrush. Our CMF and product designers joined forces to create Arkess, targeting the millenials segment.

There were two specific features for the product design: The head of the toothbrush introduces a new design for the rubber lamella, that facilitates the cleaning of the teeth. The bristles, on the other hand, feature black carbon filaments to increase the cleaning effect further, and a distinct color pattern for a dynamic feel.

Our CMF designers worked closely together with our product design team throughout the project to achieve an overall feel that is innovative, young, performing, and effective.

detail of Unilever toothbrush
Detail of Unilever toothbrush
Detail of Unilever toothbrush
cmf specs and renders for unilever toothbrush
Work in progresso of Product design for Unilever toothbrush
Different colors of Unilever toothbrush

Related
See more work