Today’s consumers are more design aware than ever before. Which means they’re also more demanding of products and brands. They’re motivated by new criteria and reasons to buy, looking for reliability, attractive lines, differentiation, status and details that bring real added value to the products and brands they choose to make a part of their lives. Colour, Material and Finish (CMF) are key factors in these choices. CMF is a marketing lever to capitalise on since it influences perceived brand and product quality and distinction.
Our CMF Lab offers research, consulting and analysis services for clients and design centres. We focus on both dedicated CMF design projects that are managed independently, as well as more complex, integrated projects involving anything from product design to branding, spaces and services.
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