Setting the stage for new luxury retail experiences
On a mission to found an entirely new retail concept, Design Holding, the world’s largest luxury furniture group, established its first showroom featuring all of their premium Italian and Danish heritage design brands—B&B Italia, Maxalto, Azucena, Arclinea, Flos and Louis Poulsen—under one roof. Together, we crafted a multi-brand showroom as a retail destination to be experienced in a creative journey towards defining our vision of the home. By transcending the traditional storefront, we helped to construct a cultural hub inspiring creativity, connections and collaborations.
We drew on our holistic approach, applying branding, customer journeys, digital design, interiors and lighting, as well as the sensitivity required to turn Design Holding’s bold vision into a reality, right down to the smallest detail.
Pushing the potential of design retail, The D Studio seamlessly shifts from physical to digital experiences for numerous audiences, whether design lovers, private clients or industry pros.
Italian luxury meets Scandinavian sensibility on a global scale, incorporating a multicultural consciousness.
A hybrid showroom at the corporate headquarters of Louis Poulsen in Copenhagen
Situated within a historic building, D Studio Copenhagen is framed by a former Danish naval base in Holmen, where Italian and Danish brands are masterfully mixed in the local architectural context to create an unparalleled destination for design travelers.
Discover the world of Flos
Our goal was to find the right balance between the beautiful building, the products, and the light itself. We were able to achieve this result with a team of both interior and lighting designers working closely together to satisfy the clients’ needs up to the detailed realisation.
After a successful launch in Copenhagen, D Studios is set to go global, opening outposts in Milan, New York and beyond, all building on our strategic approach to the design retail experience.
Alkemy, specialized in the evolution of the business model of large and medium-sized companies and listed on Euronext Star Milan (ALK), called on us to rethink their headquarters in Milan for the company’s 10th anniversary. The result is a dynamic, vitaminic space having a positive impact on the employees' and clients' well-being.
Bringing brand experiences to life in the realm of retail
As part of the redesign for the overall retail concept of Blue Lagoon Iceland, we updated the flagship store located in Grindavík, to embody the Blue Lagoon brand. Physically translating the company’s core values and identity, the retail space now welcomes visitors with a full-fledged omnichannel brand experience.
For 3M Italy, we designed the corporate Innovation Center around the concept of ‘Microcosmos’. The center, where 3M meets its customers, gives an immersive experience while presenting 3M’s technologies in an elegant and responsive way.
The visit is divided by themes and designed around specific personas. During the visits, customers engage with 3M’s various solutions while building their own. The Italian innovation center is one of over dozen centers we've designed for 3M, located all over the world.
Elevating brand experiences to build real connections
PepsiCo, a behemoth in the food and beverage industry with global brands including Pepsi and Lays, has long been a sponsor of the UEFA Champions League. Our multidisciplinary team has delivered a series of interactive experiences translating their core values into fresh brand activations strengthening Pepsi’s relationships with its most valuable customers.
We redesigned the new flagship retail for Blue Lagoon Iceland, one of the great spa destinations of the world, including the Ritual Bar, an entirely new retail concept to build a relationship with customers.