Events April 8, 2015

Food design at Holon Design Week 2015

federico casotto
Federico Casotto
Design Manager and Food Specialist
Holon Design Week audience

Federico Casotto spoke at the Holon Design Week 2015, Tel Aviv, at the conference Food for Thought. During his speech he shared his thoughts on food design, based on a famous statement by Bruno Munari about an orange: “An orange is a perfect object, in which the absolute coherence of form, use, consumption is found”. He then presented the Orecchiette di Mozzarella case study, which aroused the audience’s curiosity as an example of a mass-market food product developed through a design process.