Thinking April 1, 2015

Ethical Bracelets

Federico Casotto
Design Manager and Food Specialist

An insight into the trend of wearing activity tracking devices. This article explores the cultural change in behavior caused by wearing a fitness tracking wristband. Our food specialist Federico Casotto tells of his own personal experience of wearing an activity tracking wristband, his thoughts on the subject, and how these devices shape the culture of food consumption and physical activity.


Download the Article in PDF.