Idra Group
Setting a new paradigm for aluminium die casting

Product design and engineering of machine for Idra
Cliente Idra
Industria Manufacturing & Industrial
Expertise CMFProduct design

Game-changing industrial design

Aluminum die casting is a messy process, far from the traditional idea of beauty and design. The machines don’t usually have a lot of cladding or design elements, because immediate access to the various components of the machines is required for safety and usability.

Idra Group, one of the leading manufacturers of die-casting machines, sought to reimagine the process with the help of our industrial design team. Our challenge: to create a machine outside the norm that would differentiate Idra from the competition and work even better.

product design and engineering of machine for Idra

Having worked before with industrial machinery for various other materials such as wood and plastic, we knew that the manufacturing market would never accept something that doesn’t work flawlessly.
We wanted to create a beautiful design that also solves problems.

Lead Designer Pasquale Cirulli
Space design work in progress

Modular design system

We translated the numerous safety and usability requirements into a design that features a simple, modular system to clad the machines across the whole family of products. The new design is based on a frame of steel profiles, on which modular panels made of metal carpentry are attached.

The mechanically and structurally solid solution is highly adaptable and caters to different sized machines, set-up, and installations. Great care was taken to select tube sizes and sheet thicknesses to guarantee the necessary strength, and at the same time lighten the structure to facilitate transport and assembly.

Idra machine production
Product design of machine for Idra

Industrial design to reduce operating costs

Throughout the process, we collaborated closely with Idra’s engineering team on concept engineering to ensure that the plans for the modular system were feasible, and that the new machines would be mechanically superior to others in the marketplace. To further cater for the practical use of the machinery, we used standardized parts that are readily available in order to make sure that they can also be easily obtained in the future.

Safety at the forefront

Aluminum die casting machines can be dangerous to operate, with temperatures reaching several hundred degrees Celsius. We researched new material solutions and selected steel and other materials that are heat resistant, fireproof, and strong enough to handle immense pressure. The doors are now lighter and easier to operate, which improves ergonomics and work safety.

Detail during production of Idra machine

Design language that builds brand awareness

The design is linear, clean, rational, and geometric – a novelty for aluminum die casting machines. The elegant lines signal quality and balance the enormous size of the machines with their human operators. The new, more refined aesthetics show that these machines can be designed to increase a brand’s appeal, all the while improving functionality. The new design identity reinforces the brand’s presence and makes Idra’s machines highly recognizable, bringing the company a competitive advantage.

Rendering of the product Idra machine

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