Bialetti Diva
Iconic Italian coffee interpreted

Bialetti Diva coffee machine design
Cliente Bialetti
Industria Food & Beverage
Expertise Product design

Tabletop espresso machine inspired by the classic Moka pot

Bialetti, the producer of the iconic Italian moka pots, wanted to create a new tabletop espresso machine, a forerunner to the boom of the capsule coffee market. Our shared aim was to create a new design language for future products, convey the Bialetti brand, and the spirit of the classic moka pot, using existing components of the Bialetti Mini machine and reducing overall product dimensions.

Bialetti Diva Italian heritage

Design strategy built on the Bialetti heritage

The design language of the Diva espresso machine references Bialetti’s classical moka pots. Like moka, Diva, too, features a 360 degrees design: it looks great from all angles, not only from the font, and can be placed anywhere in the kitchen. The dispensing area is designed to highlight the real protagonist: the coffee.

Bialetti Diva coffee machine desing
Bialetti Diva coffee machine detail
Bialetti Diva coffee machine detail
Bialetti Diva coffee machine detail
Bialetti Diva coffee machine detail

Bialetti is a brand that is closely related to our everyday life. Bialetti is the first word that most of us read every morning, right after waking up. We designed each detail to enhance these magical moments.

Lead Designer Mauro Scamporlino
Product design for an iconic Italian brand Bialetti

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