Design
From concept to creation and critical acclaim, we work with the world’s best.
Unipolsai
Bringing financial services alive through gamification
Unipolsai tasked us with a permanent brand activation space at their headquarters with the aim of communicating their services to their guests.
We designed an interactive space that brings to life the Unipolsai offering pillars of property, mobility and personal health and safety through phygital activations and games.
PepsiCo
Celebrating a culture of global marketing excellence
Celebrating success is a key to many great companies, and PepsiCo is no exception. Starting with this idea of recognition, Design Group Italia was tapped to create a one-of-a-kind experience for BAM Awards by the PepsiCo Design &Innovation Center along with the Global Marketing team. The result is a spirited onomatopoeia to represent the company’s Best Achievements in Marketing. Our creative team in New York worked on naming, branding, graphics, copywriting, digital touchpoints, and the product design of bespoke trophies.
Pepsico
Elevating brand experiences to build real connections
PepsiCo, a behemoth in the food and beverage industry with global brands including Pepsi and Lays, has long been a sponsor of the UEFA Champions League. Our multidisciplinary team has delivered a series of interactive experiences translating their core values into fresh brand activations strengthening Pepsi’s relationships with its most valuable customers.
DiscoverIntel
Bringing data to life
At the Consumer Electronics Show (CES) 2020 in Las Vegas, tech giant Intel’s greatest challenge was to showcase the direct impact of their technology on society, businesses and people around the globe. Bringing data to life, we partnered with Intrepid Creative to highlight its role in our lives through a data-driven brand activation experience.
DiscoverUnicef Kid Power
Melding the digital and physical for a real impact
Using a fitness tracker wristband with a connected app adhering to a global initiative, through Kid Power, children are incentivized to exercise for points knowing that the more they move, the more malnourished children around the globe will have to eat. Our digital team designed the app, the e-commerce and a series of brand activations for the initiative.
Tostitos
Phygital experience at a pre-game party
Teaming up with PepsiCo for the Super Bowl, we helped create an engaging and expressive branded space for Tostitos. Elaborating the phygital experience, interactive activities sparked memorable moments in the temporary social hub for game-day fans. Working from a user-centered design, we delivered on Tostitos' brand promise of "Making life a party".
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