New Product Range for the Luxury Market
Vimar, a leading Italian company in electrical equipment and home automation, asked us to design a product range for the luxury market segment – an area where they had no previous experience. Our preliminary research set out to identify targets, how they live in their homes and the related interior design trends. We discovered that customers for the luxury market demand perfect coordination between every element of their interior space.
A simple, elegant solution makes Vimar’s distinguishing characteristic – quality – the key driver through a combination of fine materials and ultra-flat design. A range of finely-worked materials such as marble, wood, glass and crystal is highlighted in a minimal frame.
We achieved the flattest switch-covers available on the market, for utterly seamless integration through close collaboration that enabled the technical constraints to be pushed to new limits. our product designers and CMF experts supported the Vimar team in incorporating the new materials to their existing production scheme for minimum costs and maximum efficiency. The trend and target research was then used as a direct basis for developing the strategy, materials collection and naming.