Product design and brand restyling for professional carpentry
L’Invincibile is the top line of the finest woodworking machines by the Italian SCM Group, a global leader in machinery and industrial components. Our new product design improves functionality and ergonomics for the user. It also highlights the heritage and the prestige of the brand, with the new, restyled logo displayed on a brushed stainless steel background. The new design strengthens the positioning of L’Invincibile as a global leader in carpentry machines and improves the competitiveness of SCM Group on the market.