Translating a new brand identity to a new generation of products
From airports to restaurants, cafes to workplaces , Elis hygienic equipment are used every day by millions of people all over the world. We took care of the rebranding of Elis, then translated the new identity to a new generation of products. Our product designers added character to the devices with an organic shape made from durable plastic, sanded into opaque to give a glimpse within to check if the paper roll is in place, yet minimizing clutter. Each product has a sturdy mechanism within, so redesigning the look and feel without major changes to the Elis production line meant being able to work creatively whilst respecting some serious constraints.