Adrenaline Rush®

Russia’s top-selling energy drink

Strategic repositioning of a brand leader, coordinated across Moscow, Milan and New York in a constant collaborative dialogue between marketing and design

HEADER Adrenaline

Restyling of core identity elements

Adrenaline Logo
Adrenaline Salamndre

Brand extension criteria development

Adrenaline Loghi

Packaging design

Adrenaline Lineup

Display graphics and retail environments

Adrenaline Espositori

International brand guidelines

Brochure Shutterstock 151708469

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