Design Thinking for Business

Partner Peter Newbould to speak at Osservatori by Politecnico Milano

15 March Mar 2018

Partner Peter Newbould will speak at the Design Thinking for Business Observatory panel “Which kind of Design Thinking is right for you?”

Organized by the Design Thinking for Business Observatory at the Polytechnic University of Milan’s School of Management, the “Which kind of Design Thinking is right for you?” panel will address the following two questions:

  1. 1. What is the principal added-value that your company can gain through the adoption of the Design Thinking paradigm?

    2. Which kind of Design Thinking fits with the strategy pursued by your company?

    The event takes place on March 16, 2018 at 9 am on the Polytechnic University of Milan Bovisa campus in the Carassa Dadda Great Hall. For additional information, see

Peter Newbould is a partner at DGI. His professional experience is based on the balanced integration of insight, creativity and technology in developing innovative customer experiences. He helps clients apply the tools of design from the bottom up during ​digital transformation, when innovation shifts the business from products to services.

Peter has degrees in Mechanical Engineering and Management from the University of Birmingham and Industrial Design Engineering from the Royal College of Art in London. He has worked with Global 500 companies such as PepsiCo, ABB, Unilever, 3M and Visa.