UNICEF Kid Power Day

New York Hall of Science

19 April Apr 2016

After working with the U.S. Fund for UNICEF to create Space Chase, DGI once again teamed-up to create UNICEF Kid Power Day, on April 2nd in the New York Hall of Science. UNICEF Kid Power gives kids the power to save lives. By getting active with the UNICEF Kid Power Band, kids go on missions to learn about new cultures and earn points. Points unlock funding from partners, parents and fans. Funding is used to deliver lifesaving packets of therapeutic food to severely malnourished children around the world. The more kids move, the more points they earn, and the more lives they save.
The UNICEF Kid Power Day allowed families to join the UNICEF Kid Power Team. Families journeyed to three stations, each one symbolising a different country including, Burkina, Haiti, and Uganda. While getting active to unlock funding, children learned about the countries, malnutrition, and therapeutic food.

  • Unicef KP Slideshow 04
  • Unicef KP Slideshow 01
  • Unicef KP Slideshow 02
  • Unicef KP Slideshow 03

Children travelled to each station to receive a stamp in their passport. Once the kids had received three stamps, they could join the Unicef Kid Power Dance Party.
DGI worked with UNICEF to create the concept, activities, event graphics, branding and more. Together we created three games.

  • Lago Lago Haiti Tag. A game of tag that involves wolves chasing chickens.
  • Cropscotch. A hopscotch game for learning about healthy eating.
  • The Giving Tree. A ring throw game where children needed to hang five rings on the branches of the Giving tree.

The United Nations Children's Fund (UNICEF) works in more than 190 countries and territories to put children first. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more.


Sketches for Ring Toss and Ugandan Cropscotch game

Ugandan Cropscotch and Lago Lago game