The tourism sector is seeing a rise in local travel and an increased interest in remote location offers. Visitors are looking for a renewed sense of reassurance and transparency within the hospitality services and offers. On a physical level there is a re-adaptiation of spaces in order to increase safety as well as flexible value offers and on a digital level there is an increased surge towards implementing a seamless omnichannel journey for a frictionless and customized customer experience that could allow data collection for enhanced future visits. There is a push towards experiencing the local physical store which is not only a place of purchase but becomes a place for meeting, deepening and maximizing the expression of brand values.
In designing a destination, a hotel, or a restaurant, it is important for us to consider the customer experience within the space and how to translate the values of the brand and destination through the physical and digital into an immersive, seamless storytelling experience. Keeping in mind all the touchpoints and channels available, the opportunities of the space and location that can inspire unique, tailored services and physical design. Destination offer focuses on transforming the essence of the destination into a tangible phygital experience journey, through combining expertise and knowledge and constantly evolving frameworks and workflows to meet the needs of the client. Our space design team works closely with the Strategy, UX, Service and Digital Design teams in order to create all layers of the experience ensuring that the end result lives up to the guests expectations.
Built directly into an 800-year-old lava flow in the heart of the Reykjanes UNESCO Global Geopark, the Retreat encompasses a subterranean spa, geothermal lagoon, a restaurant that reimagines Iceland’s culinary traditions, and a 62-suite luxury hotel encircled by the Blue Lagoon’s mineral-rich waters.