Launched: December 2011

The re-launch of the Frankfurter Beretta Sausage Brand has been entrusted to Design Group Italia by Fratelli Beretta Salami factory, one of the biggest Italian groups in the food sector. Authenticity, tradition, Italian character and quality are the outstanding features of the new image for the range of sausages. Together with the new Identity, DGI also developed the graphics of the new product launched by Beretta, the Matitine. A plain and simple yet innovative and fun pack, the new elongated shape of Matitine accentuates the perception of versatility.