Lights and Illumination

Light. Culture. Technology.

The DGI lighting division exploits the latest lighting technologies to deliver meaningful solutions to enhance the relationship between people and their environment. New value is discovered for clients through a deep understanding of cutting-edge light culture and technology. The built-in studio allows the lighting team to use a hands-on approach in order to prototype and test lighting equipment for clients. Clients are provided with consulting support, architectural lighting, lighting research, and lighting product design.

Paving the path

DGI guides clients towards the values of utilizing lighting technology. The lighting division works side-by-side with clients to turn a concept into reality. From start to finish, clients are provided with consulting support for various lighting purposes.

3M Air

Bridging Technologies and Markets

3M Architectural Markets Division (AMD)

Shape and validate new solution directions

The 3M architectural markets division asked DGI to research and identify the competitive advantages offered by 3M technologies. A focus was placed on the new 3M surface films that offer intrinsic advantages when coupled with lighting technologies. DGI delivered solid results to convince top management and designers of the value of new business opportunities for 3M. The process of researching and making led to a series of new concepts that were prototyped for market communication. The website designed by DGI with concept renderings, created further global awareness around 3M lighting technologies.

3M Air

Pathfinding New Value Spaces

The concept of this suspended light was created with an innovative use of space, thickness, and weight. The light features 3M optical light films with a 98% reflectivity which maintains its true colors and brightness. The 3M air intrinsically offers the freedom to shape into nearly any form imaginable. The original concept for 3M AIR set the precedent by developing a modular system based on 3M Light Mixing Air Guide technology. The concept prototype was presented at Milan Design Week 2011 and then manufactured by 3M and marketed in the US.


Micro Experimental Growing

MEG Micro Experimental Growing

Intelligent Futures

MEG allows precise control over the key factors for successfully growing plants such as light-cycles, ventilation, temperature, irrigation, and soil PH. One of MEG’s core values is the custom designed spectrum-tunable LED lighting engine. The state-of-the-art light engine was designed and engineered by DGI to create an effective indoor PAR (Photo-synthetically Active Radiation).

  • Lighting Lab MEG 03
  • Lighting Lab MEG 01
  • Lighting Lab MEG 02


Design-Driven Flexible Office Solutions


Flex Foil Technologies

Osram approached DGI with one question “Why are customers still using conventional luminaires to communicate exciting strategic new technologies?”. DGI accepted the challenge to rethink the status-quo of how we light work and retail spaces. Flex foil technology was explored in our lighting studio while aiming to identify the potential in new product designs. After a period of hands-on investigation on emerging design trends and new ways of harnessing the potential of Osram’s technology, six distinct concepts were visualised by using LED technologies. Working in close collaboration with Osram, strategic strengths were evaluated of each concept in relation to key parameters expressing the voice of the customer with respect to both uniqueness and potential for adoption. One month before the Light + Building Trade Fair in Frankfurt 2014, two concepts were selected to be presented at the event. Our team set out to prototype, contextualize and shape communications for the two selected concepts. The working prototypes were a great success as they intuitively showed the advantages of flex foil technologies and challenged the lighting industry. The result was design-driven solutions that created a compelling scenario for technical customers. Our flexible LED solutions positioned Osram to discuss future strategies, stimulated inroads for market adoption, and extended the credibility of their technologies in offering a sufficiently low-cost and value-driven range of solutions.

Architectural Lighting

Lighting a space

DGI design lighting is based on the individual needs of clients. Meaningful and interactive illuminations are created for spaces such as; experience centers, temporary exhibitions, customer innovation centers, retail, and workspaces.

  • Lighting Lab 3M Infinite 01
  • Lighting Lab 3M Infinite 02
  • Lighting Lab 3M Infinite 05

3M Customer Innovation Center Italy

Detailed Architectural Lighting

For the 3M customer innovation center in Italy, DGI designed detailed architectural lighting and controllable interactive lighting. The lighting design follows the interior design intent, with custom assemblies of lighting fixtures to shape each area. Two different white color temperatures are used; a natural shade to provide general lighting and a much warmer shade to accentuate the architectural wall. Grazing accents and backlighting highlight the different 3M technologies. The whole system runs on DALI and DMX protocols that are monitored and managed using a remote application. Through the use of an iPad, the 3M host presenting the 3M Customer Innovation Center can easily modify the lighting for storytelling purposes.


Mobile Experience Center

Lighting Product Design

3M Mec Mobile Experience Center

The Mobile Experience Center (MEC) is a persuasive communication tool developed by Design Group Italia for the 3M Architectural Markets Division (AMD). The MEC is a portable kit with samples of 3M lighting technologies on various surfaces. Concluding a three-year research project, the MEC was designed for designers by designers to present an experience of how 3M materials interact with light. Given the difficulty of describing unique light effects, a conscious choice was made to illustrate them visually. Key customer insights from phase one of the collaboration led to a prototype for a lightweight portable sales kit.

The aim was to raise awareness of the breadth of 3M technologies, while maximizing impact, exposure and inspiration for a non-technical audience. By visualizing the effects of light, 3M AMD could empower their sales force and speak to designers, architects and innovators on an experiential level instead of a technical level. Based on this success, a new smaller version of the kit was also designed by Design Group Italia to support the global sales force with effective communication tools. These MEC sales units were designed and manufactured in quantity in just three months, enabling 3M to mobilize the sales force immediately. Design Group Italia leveraged the insights from the joint research project to quickly prototype the MEC.

  • Lighting Lab MEC V3
  • Lighting Lab MEC V2
  • Lighting Lab MEC V1


Flexible Electric Vehicle Charging

When ABB was preparing to enter the EVCU market, DGI began with a research program to understand the potential needs of utility companies, local councils, businesses, and users. This led to a modular system for public spaces that can be adapted to historic town centers or multi-storey car parks. The electric vehicle charger required intricate lighting. The charger needed to remain well lit and visible to drivers in various environments and times of day. The lighting also acts as a communication tool that is visible from a distance. When the charger is green it signals that the car is fully charged and ready to go, blue signals that the car is in the middle of charging, and red signals that the charger is out of use.

Lighting Research

New Light Vision

MUIR-Lighting for the elderly

In order to research and develop a lighting system for the needs of the elderly and visually impaired, DGI teamed up with the lighting specialists D’Alesio & Santoro, the lighting company Light Contract, and the University Politecnico di Milano. The collaboration combined the teams various strengths, for example Politecnico’s scientific knowledge, the lighting expertise of D’Alesio & Santoro, the technical and marketing experience of Light Contract, and the insight management and design skills of DGI. Politecnico di Milano provided the team with a clear understanding of the direct and measurable connections between light and peoples' psychological and physical well-being. They also defined the guidelines of lighting design for elders, who have specific needs and are more vulnerable to poor lighting, due to the decrease of visual and cognitive functions. As part of our initial research, we spoke to stakeholders, and visited many care facilities and private homes of the elderly. We found that the lighting in private homes and shamefully in nursing homes and assisted living is usually not suitable for the visual needs of the elderly. In order to combat this neglected problem, we developed lighting fixtures especially suited for the elderly and visually impaired. Watch the video below to find out more.

An industrial research project in strategic sectors in Regione Lombardia and the Ministero Dell’istruzione, Dell’ Universita’ e della ricerca di cui al decreto N.7128 on the 29th July 2011.