Today’s consumers are more design aware than ever before. Which means they’re also more demanding of products and brands. They’re motivated by new criteria and reasons to buy, looking for reliability, attractive lines, differentiation, status and details that bring real added value to the products and brands they choose to make a part of their lives.
Colours, Materials and Finishings (CMF) are key factors in these choices. CMF is a marketing lever to capitalise on since it influences perceived brand and product quality and distinction. This is why we offer our clients a CMF Lab. We have more than 20 years of experience in this area and a team of leading specialists.
How the CMF Lab Works
Our CMF Lab offers research, consulting and analysis services for clients and design centres. We focus on both dedicated CMF design projects that are managed independently, as well as more complex, integrated projects involving more than one division, which could be, for example, product, branding and spaces. We provide support at four levels: Sector Research, Brand, Products & Interiors and Consulting/Advisory.
From Technological Constraints to Inspirational Trends
This inspirational research into aesthetic surface treatments aimed to provide the 3M design team with a resource for improving user perceptions of the aesthetic quality of their products in line with the main 3M identities.
Finding Inspiration in Trend Insights
The CMF Lab publishes overriding trend guides that draw their insights from the world of fashion, interior design and other avant-garde sources. Current trends in these areas often subsequently trickle down to fast-moving consumer goods, and therefore provide valuable insights into the future.
CMF Style Guidelines
These insights form the basis for CMF schemes that can easily be referenced for projects. They contain a Pantone palette and example products that clearly show the effects of surface treatments. A library of these products is provided so they can be sourced as desired.
CMF Design That is Aware of Technological Constraints
A section of each guide is dedicated to the production and surface finishing technologies that are available to obtain a desired effect.
Luxury Materials and Technology
As part of the new positioning of the Eikon system, the CMF Lab identified the aesthetic and stylistic trend scenarios that appeal to the brand’s target customer base. The luxury lifestyle trends identified led to the selection of the materials and finishings and the development project carried out in conjunction with Vimar’s Technical Design and Industrialization Office. The main CMF design characteristics included authentic materials, refined machining and extreme attention to detail.
Target and Lifestyle Scenarios
Eikon Evo Collection
The System pro E comfort MISTRAL series of control units completes the wide range of ABB products for the residential, service and industrial sectors. The styling project commissioned to DGI entrusted the CMF Lab with colour research.
The petrol blue colour of the transparent door is the distinctive characteristic of the product’s identity and what it communicates. The challenge was to find a balance between an innovative, fashionable colour that would differentiate the product from the competition, and a sober colour that would be capable of fitting into many diverse interiors.
The CMF Lab has been providing Chicco (Artsana Group) with consulting support for over 10 years on a wide range of products, mostly designed by DGI designers. Our research into colour trends, the world of early childhood and Chicco’s target customers, has helped build a broad cross-segment vision of the projects. Likewise, our consultancy on the individual projects formed part of a wider integrated strategy to provide consumers with a unified decorative and colour panorama.
Physio Ring Pacifiers
CMF Lab contributed to the project for refreshing the Physio Line of pacifiers, already on the market, by coordinating the colour and decoration project. Contributing to the materials and graphics choices, DGI was able to match the expressive language perfectly to the identity of the line. A series of bottles and clips that are colour-coordinated with the pacifiers enrich and complete the offering.
Physio AIR Pacifiers
The CMF project for a new design by DGI. The materials, colours and decorations for this new design needed to convey the concept of a light pacifier that allows the baby’s skin to breathe thanks to an innovative ergonomic solution. The CMF aspect offers bright colours and transparent materials coordinated with light and playful graphics.
Physio Comfort Pacifiers
Comfort, the latest addition to the Physio collection, benefited from full recourse to CMF Lab expertise and the creativity of DGI. The colours, materials and decorations were designed to evoke feelings of refinement and to emphasize the soft shape of the pacifiers – conceived to reduce irritation and keep rashes to a minimum.
Colour Project for the Volant Collection
Notebooks that say something to everyone.
Color project for Diary Line Packaging
The brief was to improve the communication of the daily, weekly and various other diary lines, and to emphasize the new shape of the packaging band. This was achieved by introducing unusual new colours for the spine and using the same colour as the cover of the diary for the front of the packaging band: black on black, red on red, and so on.
Glass in Architectural Space
The simplicity of form and aesthetics of lightness accompanying the trend for integration have led designers, in particular, to turn their attention to the undisputed virtues of glass. Its potential functional and aesthetic versatility have already given rise to new aesthetic identities in interior design for residential, office and contract projects.
Every year after Milan Design Week, the most important design event in the world, we gather the current trends and future developments into a trend report. Observing the trends that make Milan the center of world design for a week, we review and interpret the scenarios presented both by the companies and the visitors – the scenarios that, in our opinion, contribute to the development of aesthetic languages and lifestyles. This year, we noticed the quest for balance and harmony in seemingly opposing elements – historic buildings that house extremely innovative design, the duality of technology and nature, the density of marble and lightness of form, as well as polychromatic harmonies that give rise to richly monochromatic atmospheres and vibrations.
An Icelandic Sense of Color
Huld Reykjavik is a small fashion company that makes and markets handbags and other fashion accessories. The Identity Colours Program researched colour harmonies with strong connections to the moods of Iceland’s nature and local traditions, while simultaneously reinterpreting the folk style of handcrafted local products with an eye on current design trends and a desire for high production quality.
This is the colour area on which the overall brand image has been based to create a solid foundation that allows for the easy harmonization of future colour projects with a limited life, such as seasonal collections.