Unicef Kid Power
Get active. Save lives
Kid Power gives kids the power to save lives. By getting active with the UNICEF Kid Power band, kids can go on missions, earn points and unlock food packets for severely malnourished children around the world. The more they move, the more points they earn and the more lives they save.
Design that saves lives
During 2015, Design Group Italia worked with UNICEF Ventures Lab to translate the Kid Power school programme into a fully-fledged retail proposal. DGI used its multi-faceted design talents to take Kid Power to market through messaging, graphics, user experience, and events. The range of products went on pre-sale in Target stores in late 2015 before being rolled out across the USA from early 2016.
- Brand architecture (logo + brand manual)
- Messaging system for multiple audiences
- Content development for app missions and games
- Pop-up activity stations for fairs and retail
- User Experience Design
- Art Direction
Kid Power Branding
Creating positive energy
Working closely with UNICEF’s communications teams, we developed the Brand Guidelines for messaging and logo use. The new logo is a metaphor for the role children can play in changing the world. Its design conveys the unique energy we see in children not as mere spectators but as the new generation of global citizens. Starting with a solid centre in classic UNICEF cyan, we integrated colorful oblong rings showing movement. Much like the spark of an atom, each ring represents activity and energy that converge on the centre — the children themselves.
User Experience design for the Kid Power Mobile App and Website
Unicef Kid Power Day
New York Hall of Science
The Unicef Kid Power Day in the New York Hall of Science allowed families to join the UNICEF Kid Power Team. Families journeyed to three stations, each one symbolising a different country including, Burkina Faso, Haiti, and Uganda. Unicef Kid Power gives kids the power to save lives. By getting active with the Unicef Kid Power Band, kids go on missions to learn about new cultures and earn points. Points unlock funding from partners, parents and fans. Funding is used to deliver lifesaving packets of therapeutic food to severely malnourished children around the world. The more kids move, the more points they earn, and the more lives they save.
Star Wars Force for Change
While preparing for the release of The Force Awakens, Star Wars decided to make UNICEF’s Kid Power initiative their charity of the year. After a series of brainstorms, simulations, and intensive workshops with UNICEF and Lucas Films, DGI created Space chase, a story telling obstacle course. The obstacle course allowed children to earn points by running in hyperspace, rounding planets, dodging Tie Fighters, and weaving through meteor fields.