Global Food and Beverage Company
PepsiCo is a leading global food and beverage company that operates worldwide with a portfolio including 22 brands that each generate more than $1 billion in estimated annual retail sales.
PepsiCo for Champions League Final
Design Group Italia and PepsiCo Design & Innovation Center have jointly designed an immersive experience to host an exclusive party at
UEFA European Champions League finals at the San Siro stadium in Milan
on May 28th. The exhibition simultaneously presented three brand sponsors
from PepsiCo's portfolio: Gatorade, Lay's and Pepsi. Gatorade proposed an interactive experience for you to customize your own sports bottle.
Video cameras allowed guests to take selfies with their personalized bottles and Gatorade orange jersey and then send photos to their own accounts.
The Lay's area featured a live cooking show hosted by chef Andrea Mainardi
to create delicious combinations with chips and traditional Italian ingredients. Pepsi brought the Kola House concept, a trendy and casual space with industrial chic style, where skillful Mixologists served cocktails made with extract from the kola nut.
Stay tuned for the next PepsiCo event!
Mix It Up 2016
Mix It Up by PepsiCo was an immersive, interactive space dedicated to design collaborations and exhibitions by leading talent during Milan Design Week 2016. The Mix It Up event, was envisioned by Design Group Italia, showcases PepsiCo’s recent innovations across its leading brand portfolio of snacks, beverages, and nutritional products. DGI developed the layout, lighting, and coordinated and managed the construction of Mix It Up.
Cultura Pizza e Vita
DGI created the layout design, CMF design, graphic design, merchandising, and all collateral material for Cultura Pizza e Vita, a pizzeria with an artisan aesthetic.
Super Bowl 2016 - Kola Station
During the 2016 Super Bowl, the PepsiCo Kola Station was part of a temporary installation for a three day concert, featuring acts such as Dave Matthews Band and the Red Hot Chili Peppers. Combining elements of the location’s original industrial space, the Kola Station experience was strengthened through impactful brand enabled design. DGI expressed the brand through the concept of the traditional bar and designed an engaging and futuristic social hub. The interactive space engaged customers by showing the Pepsi brand and kola nut in a new light. The innovative and premium space was designed specifically for fan engagement and featured state-of-the-art design for an immersive experience into the magic of alchemy and the Kola nut.
Pepsi Mix It Up 2015
The Mix It Up space for Milan Design Week 2015 was envisioned by Design Group Italia. The event showcased PepsiCo Design’s recent innovations across its leading brand portfolio of snacks and beverages, from packaging and branding to equipment and experiences.
Mix It Up Branding
Pepsi Chill Hub (China)
The Voice of China is a hugely popular show that tours 30 university campuses for auditioning participants. As one of the principle show sponsors, Pepsi teamed with DGI to design a promotional refreshment center. The refreshment center was portable and provided an immersive interactive experience for building brand awareness.
Pepsi Theatre Mirabilandia
Pepsi is a sponsor of Mirabilandia is one of the largest amusements parks in Europe and the biggest in Italy. Those who visit Mirabilandia can watch breath-taking shows in the Pepsi Theater.
Pepsi Marriott – Superbowl
Tostitos Super Bowl XLVII Party Zone
In preparation for the Super Bowl, PepsiCo collaborated with DGI to create a highly engaging and brand expressive space for Tostitos. The aim was to create a temporary architectural social hub for game-day fans to experience the Tostitos’ brand promise, “Making life a party”. Working from a user-centered design perspective, the aim was to create a captivating experience with a mixture of physical and digital design. This idea led to the concept of incorporating a Tostitos party zone with a social game. The energetic and buzz-fueled setting evoked a pre-game party. The interactive space allowed Tostitos to spatially communicate and engage football fans through interactions that created a positive, long lasting memory.
Pepsi Crate for Returnable Bottles
In view of the release of the new Pepsi bottle design, Pepsi Germany decided to refresh the crate design in order to improve the brand impact at sales points.
Deposit-refund systems based on returnable bottles are widespread in Germany. People buy their favorite beverages either in glass or PET reusable bottles and when they return them to retailers they are refunded the cost of the empty bottle. In this context, the beverage companies provide robust plastic crates enabling consumers to comfortably carry and protect the bottles from the shop, home, and back.