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New generation of injection moulding machines

Negri Bossi is a leading supplier of premium injection molding machines. Founded in 1947 in Monza, Italy, Negri Bossi has produced industrial machinery for some of the most well-known brands in the world. Negri Bossi trusted us with creating the new design language for NOVA St and NOVA It, the first models of a new generation of their injection moulding machines.

Our challenge was to differentiate and position Negri Bossi through design, while at the same time adapting both to the new challenges set by a more competitive market and the constraints created by the manufacturing of these machines.

NOVA have a new, transparent aesthetics. The insides of the machine are open to view, emphasizing the intrinsic beauty of the mechanics.
The look and feel are modern, combining a sense of durable hardware and elegant simplicity – a perfect balance between the minimalism of the main door and the dynamism of the rear portion of the machine. Horizontal lines create a light overall feel, even if the machine is massive.

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Highly scalable look and feel

Part of the challenge was to create design principles that would be highly scalable and applicable for a wide range of machines.

– Often, industrial machines have an aesthetic that does not reflect the machine and its core technology. We tried to reflect and highlight the beauty of the mechanics and the technology inside, instead of covering it and hiding it away,” says senior product designer Pasquale Cirulli.

Large window on the side of the machine gives the users a direct view inside the mold closing system, to inspect its cleanliness and the functionality of the motors. Splitting lines mark the sliding doors in a stylistically clean and intuitive way.

Co-designed user experience design

NOVA feature the new multi-touch controller Tactum with the UX co-designed by us together with the Negri Bossi team.



New design language to position and differentiate in industrial markets

ELE is an injection molding machine targeted at packaging and medical markets by the Italian market leading producer Negri Bossi. We adapted the new Negri Bossi design language to the new ELE series in a way that reflects their market position and the final use of the product family.
The clean and white colours, materials and finishings (CMF) reflect the end use of ELE machines in moulding medical equipment. The cover sheets of brushed metal hide all the ridges of the machine to create continuous seamless surfaces that look light and elegant and are easy to keep clean.

Ele features the new multi-touch controller Tactum. The user interface was co-designed by us and the Negri Bossi team. The large, well-placed screen makes operating the machine both ergonomic and intuitive.

ELE was introduced at K 2016 in Dusseldorf, Germany.

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A longlasting partnership built on innovation and trust.

Browse our previous collaborations below.


  • Portfolio Negri Bossi Vesta 06
  • Portfolio Negri Bossi Vesta 04
  • Portfolio Negri Bossi Vesta 03
  • Portfolio Negri Bossi Vesta 02
  • Portfolio Negri Bossi Vesta 01
  • Portfolio Negri Bossi Vesta 05

EOS 310

  • Portfolio Negri Bossi EOS 04
  • Portfolio Negri Bossi EOS 03
  • Portfolio Negri Bossi EOS 02
  • Portfolio Negri Bossi EOS 01


  • Portfolio Negri Bossi Canbio 01C
  • Portfolio Negri Bossi Canbio 01F
  • Portfolio Negri Bossi Canbio 01E
  • Portfolio Negri Bossi Canbio 01D
  • Portfolio Negri Bossi Canbio 01B
  • Portfolio Negri Bossi Canbio 01


  • Portfolio Negri Bossi Vector 07
  • Portfolio Negri Bossi Vector 04
  • Portfolio Negri Bossi Vector 01
  • Portfolio Negri Bossi Vector 02
  • Portfolio Negri Bossi Vector 03
  • Portfolio Negri Bossi Vector 05
  • Portfolio Negri Bossi Vector 06