Injection Moulding Machines
Negri Bossi is a leading supplier of premium injection molding machines. Founded in 1947 in Monza, Italy, Negri Bossi has produced industrial machinery for some of the most well known brands in the world.
New design language to position and differentiate in industrial markets
ELE is an injection molding machine targeted at packaging and medical markets by the Italian market leading producer Negri Bossi. We adapted the new Negri Bossi design language to the new ELE series in a way that reflects their market position and the final use of the product family.
The clean and white colours, materials and finishings (CMF) reflect the end use of ELE machines in moulding medical equipment. The cover sheets of brushed metal hide all the ridges of the machine to create continuous seamless surfaces that look light and elegant and are easy to keep clean.
Ele features the new multi-touch controller Tactum. The user interface was co-designed by us and the Negri Bossi team. The large, well-placed screen makes operating the machine both ergonomic and intuitive.
ELE was introduced at K 2016 in Dusseldorf, Germany.
New generation of injection molding machines
We created a new design language for Concept X, the first model of a new generation of injection mold machines produced by Negri Bossi.
Our challenge was to differentiate and position Negri Bossi through design, while at the same time adapting both to the new challenges set by a more competitive market and the constraints created by the manufacturing of these machines.
Concept X has a new, transparent aesthetics. The insides of the machine are open to view, emphasizing the intrinsic beauty of the mechanics.
The look and feel is modern, combining a sense of durable hardware and elegant simplicity – a perfect balance between the minimalism of the main door and the dynamism of the rear portion of the machine. Horizontal lines create a light overall feel, even if the machine is massive.
Highly scalable look and feel
Part of the challenge was to create design principles that would be highly scalable and applicable for a wide range of machines.
– Often, industrial machines have an aesthetic that does not reflect the machine and its core technology. We tried to reflect and highlight the beauty of the mechanics and the technology inside, instead of covering it and hiding it away,” says senior product designer Pasquale Cirulli.
Large window on the side of the machine gives the users a direct view inside the mold closing system, to inspect its cleanliness and the functionality of the motors. Splitting lines mark the sliding doors in a stylistically clean and intuitive way.
Co-designed user experience design
Concept X features the new multi-touch controller Tactum with the UX co-designed by us together with the Negri Bossi team.