25 Years of design for a global brand
Operating in 100 countries, ABB is a global leader in power technology that enables utility, industry, and infrastructure to improve performance while lowering environmental impact.
ABB Charging units for electric vehicles
Designing the future of electric transportation grid
We helped ABB to enter the market for charging electric cars. A new product category for ABB and an emerging market in general, we started with an extensive research to understand the challenge ahead: What would installation require? How would the charging units be a part of the urban landscape? How should the user experience and interactions with the unit be?
We then created a modular system for the charging units for public spaces and for domestic use. The domestic collection is made from injection mold plastic, while the line for public use is made from vandal-proof materials, with a form language that further discourages graffiti. Our CMF lab also explored possibilities for personalization, so different car producers can serve their clients with personalized charging units.
ABB Sace Emax 2
ABB Power Products
ABB Mistral Consumer Units
We created a new and identifiable design language for ABB’s portfolio of consumer units for domestic and industrial markets. The category previously included a range of products without one coherent style. We unified the design, gave all of the products the same look and feel and implemented a new colour coding, including a petrol blue shade that ABB owns, to create a unified portfolio and a range of products that is recognizably ABB.