25 Years of design for a global brand

Operating in 100 countries, ABB is a global leader in power technology that enables utility, industry, and infrastructure to improve performance while lowering environmental impact.

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ABB Charging units for electric vehicles

Designing the future of electric transportation grid

We helped ABB to enter the market for charging electric cars. A new product category for ABB and an emerging market in general, we started with an extensive research to understand the challenge ahead: What would installation require? How would the charging units be a part of the urban landscape? How should the user experience and interactions with the unit be?

We then created a modular system for the charging units for public spaces and for domestic use. The domestic collection is made from injection mold plastic, while the line for public use is made from vandal-proof materials, with a form language that further discourages graffiti. Our CMF lab also explored possibilities for personalization, so different car producers can serve their clients with personalized charging units.

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Portfolio ABB 05
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ABB Charging

Award ABB Isomax Circuit Braker

ABB Isomax

Award ABB Tmax T4 T5

ABB Tmax

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Portfolio ABB A Fcontactors 02

ABB AF Contactors

Portfolio ABB A Fcontactors 01

ABB AF Contactors

Portfolio ABB MMS

ABB M116

Portfolio ABB PST PSTB

ABB Softstarter

Portfolio ABB PS Esoftstarter

ABB PSE Softstarter

Portfolio ABB Pstx


ABB Sace Emax 2

ABB Emax

ABB Power Products

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Portfolio ABB 02

Portfolio ABB E VD4

Portfolio ABB E VD4

ABB Mistral Consumer Units

We created a new and identifiable design language for ABB’s portfolio of consumer units for domestic and industrial markets. The category previously included a range of products without one coherent style. We unified the design, gave all of the products the same look and feel and implemented a new colour coding, including a petrol blue shade that ABB owns, to create a unified portfolio and a range of products that is recognizably ABB.

CMF ABB Mistral (1)
ABB Mistral Lineup

ABB Brand Application

ABB Identity Cover
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ABB Identity 04
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