3M Customer Innovation Centers
Unlocking customer value
The usual way to build an innovation center is to showcase products and technology in your current portfolio. In the case of 3M - moving from products to solutions - a conventional showroom was not an option.
Creating Customer Innovation Centers
A Customer Innovation Center is a space where the public can enter and interact with our client’s brand. A strategic narrative is designed to evoke a dialogue through storytelling and hands-on contact with technologies. Our tailored customer innovation centers are executed in an integrated approach using persuasive design, interaction, and interiors to orchestrate customer inspired innovation and a lasting memory for guests. DGI expressed 3M from its core, an innovator that links products, technology platforms, and science with people’s needs. Our goal was to express the brand through an informative and interactive process. DGI has designed eleven Customer Innovation Centers for 3M. Although each CIC has identical 3M values, brand pillars, and technology platforms, they differ as they are culturally adapted for their location. The CICs create customer inspired innovation by actively engaging customers through the use of demo tools and storytelling in order to create remarkable experiences.
For every individual CIC we focused on a three-part narrative strategy that enabled 3M to connect with customers on various levels.
1. 3M Works – A dramatic presentation area of discovery to spark curiosity and build anticipation.
2. How 3M works – A main innovation space to embrace play and physical interaction. This space allows for interaction with the brand while generating memorable shared experiences.
3. How 3M can work for You – A collaborative space to foster open dialogue and design around customer needs.
3M Nordic Innovation Center
3M Customer Innovation Center Saudi Arabia
3M Customer Innovation Center Poland
3M Customer Innovation Center Italy
The 3M store is part of the 3M Customer Innovation Center Italy. The 3M store acts as the last stop on the 3M CIC tour to close the loop of the journey. The main space divides into three market areas: Office, home, and leisure. The attention to detail and use of materials gives a feeling of entering a design store and allows visitors to discover 3M as part of their daily lives.
3M Customer Innovation Center South Africa
3M Turkey Customer Innovation Center
3M Customer Innovation Center Romania
The 10th 3M Customer Innovation Center designed and implemented by Design Group Italia. The 3M Romania CIC is an interactive journey for guests to discover 3M technologies, products, and market applications that are found in our everyday lives.