Branding Division: Our Expertise

The Branding Division delivers a multidisciplinary approach that paves the path to create coherent growth for clients. Step-by-step, clients are brought through a tailored process for discovering their identity, customer insights, and business needs. A strategic path provides growth, communication, development of capabilities, and the ability to reach out to target markets.


Research
Brand and design audits
Brand perception surveys
Brand workshops
Communications analyses
Trend analyses and mapping
Market and competitor analyses
Customer and consumer analyses
Opportunity mapping

Strategy
Brand positioning
USP development
Brand values
Brand personality
Vision and mission
Brand and portfolio architecture
Naming and Payoff
Brand Activation and governance

Design
Logos and visual identity
Look & feel/House style
Typography & calligraphy
Packaging design
Structural packaging
Retail and POP design
Editorial design
Web concept design
Brand guidelines