Design Thinking for business

Which kind of Design Thinking is right for you?

5 February Feb 2018

Partner Peter Newbould will speak at the panel 'Which kind of Design Thinking is right for you?", organized by the Observatory Design Thinking for Business.

Organized by the School of Management at Politecnico di Milano, during the Convention “Which kind of Design Thinking is right for you?”, the panel addresses the following two questions:

  1. What is the principal added-value that your company can gain through the adoption of the Design Thinking paradigm?
  2. Which kind of Design Thinking fits with the strategy pursued by your company?

The event takes place on March 16, 2018 at 9 am at the Polytechnic of Milan, Campus Bovisa in the Great Hall Carassa Dadda. For additional information, see

Peter Newbould is a partner at DGI. His professional experience is based on the balanced integration of insight, creativity and technology, in developing innovative customer experiences. He helps clients apply the tools of design during ​digital transformation from the bottom-up, when innovation shifts the business from Products to Services.

Peter has degrees in Mechanical Engineering and Management from the University of Birmingham and Industrial Design Engineering from the Royal College of Art in London. He has worked with Global 500 companies such as PepsiCo, ABB, Unilever, 3M and Visa.