3M Customer Innovation Center Norway

Integrated design and interactive storytelling for organizational change

11 January Jan 2018

We created a warm, experiential, immersive space with custom-made demo tools where 3M can meet with and build relationships with its stakeholders.

3M Norway recently moved its headquarters to a new building in the rapidly developing Lillestrøm area nearby Oslo, and needed a new Customer Innovation Center (CIC) to showcase its technologies to customers, suppliers, staff and other stakeholders. The company was simultaneously going through an organizational transformation and this infusion of new energy needed to be reflected in the new CIC.

We created a warm, experiential, immersive space with custom-made demo tools where 3M can meet with and build relationships with its stakeholders. The design is inspired by its Scandinavian context, yet it still highlights the global 3M values. The new CIC enhances the new direction of the company and facilitates the organizational change. The tailor-made solution integrates digital, interior, product and graphic design seamlessly in its interactive storytelling. We followed the project from conceptual planning through to installation, delivering the keys to the completed CIC.

Read more about the project in the case study here.