New Work

#ShopBleecker in NYC this November

9 November Nov 2017

We created the art direction for #ShopBleecker, a coalition of storefronts to combat the rising vacancy issue on Bleecker Street. Inspired by the people that work on the street, they highlight shopkeepers as a symbol of vitality. Read more about the event at shopbleecker.nyc.

From fashion to food to nightlife to the arts, Bleecker Street has always been the epicenter of downtown cool. For everyone from Bob Dylan to Dylan Thomas, Jimi Hendrix to Alicia Keys, Bleecker street has been the center of what’s great about New York City.

But even with all its history and rich culture, Bleecker Street is not immune to the threats of online and big box commerce. On the contrary, factor in the ever-increasing rents, and we see why more and more empty storefronts are appearing.

– The vacancies are unfathomable and must be combated in some way. If citizens do not support their own streets, then we can say good-bye to our cities’ vitality, says Gabriel Zangari, managing and design director at DGI NYC Office.

We teamed up with the Greenwich Village Chelsea Chamber of Commerce for #ShopBleecker, an initiative reminding everyone that Bleecker Street is still one of the best places in the city to shop, eat, and play.

Read more about our work and solutions in the case study here.