MADE is a collaboration between us and Ambrosetti. In the project, we look at the meeting points between marketing and design, exploring the challenges and possibilities that lie within the two.
Last night, we gathered together to discuss the market and design approach to product innovation. How does technology change and challenge product innovation? What new possibilities open up when objects become smarter? How to foster a culture of innovation? How can we understand the needs of clients better and better? Such interesting discussions, challenges and opportunities – thank you for joining us!
Images by Vania Viscardi