Each year, Simona Sagripanti and Stefania Perenich from our CMF Lab dive in to the vast Milan Design Week program to take in, analyze and report on the latest trends in the design industry. We happened to pass by Stefania's desk and see her notes on the different districts in Milano. Stefania kindly promised to share her views on the different districts this year. Read on for her area-by-area report.
The Soul of Fuorisalone
It is almost as if Tortona spends the rest of the year just to gear up for Salone. It all works beautifully! In addition to the basic pillars of the festival that exhibit here year after year and bring in the crowds – Superstudio, Base, Mudec and Moooi – many others show here as well. The quantity and quality of restaurants, speak the same ‘design weekers' language, and add to the overall experience that the area provides its guests with.
Highlight Event: LG
The large staircase designed by De Lucchi was the high point (pun unintended) here. Creating a fluent dialogue between the new and the old, the new addition gave us a novel point of view. The old courtyards typical to the area have plenty of historical charm and the ability to accommodate an amazing number of visitors.
Highlight Event: The stairs by De Lucchi
Schools, experimentation, projects produced by designers themselves, the youth… Lambrate as it always was. News of the year the presence of Ikea Festival in the area usually connected to student projects and experimental shows.
Highlight Event: Ikea Festival
New, surprising venues to attract visitors
This new addition to the Design Week map used to belong to the national railways. The first edition of Ventura Central offered a fresh vision (in the true sense of the word – the cellars were freezing cold!) and created a perfect contrast with the elegant installations of lights and other products that were on display.
Highlight Events: Luca Nichetto and Ben Gorham for the Murano glass workshop Salviati, May i have your attention, please? by Baas & Lensvelt
The Isola area is a historic neighborhood in Milan, a small gem hidden just off the new headquarters of Porta Garibaldi, with contemporary architectural projects, such as the Vertical Wood and Piazza Gae Aulenti.
This new district offered a mix of different realities in dialogue – from traditional crafts to emerging designers, from outdoor laboratories to small boutique, Isola allowed us to discover the infinite scenarios that Milan can offer.
Highlight event: Harvest by Dutch Invertuals
Brera and 5 Vie
The center of Milan becomes more interesting every year that goes by, and the historic buildings in the Brera district provide an irresistible setting for installations and performances. A sign of the continuing and growing interest in the 'noble' area of the city and its constant renewal is the choice of Eindhoven Academy to move from Lambrate-Ventura to Palazzo Clerici.
Brera offers a fantastic setting for any visitor, be it professional or recreational, and spring weather is the ideal accompaniment for the Fuorisalone evenings spent discovering courtyards, cloisters, interiors of private homes and other hidden treasures.
Highlights events: Design Academy Eindhoven #TV Clerici, Nendo
Salone del Mobile and Euroluce, Fiera Rho
Each year, the curtain rises to present a stage of the most important annual furniture fair in the world. And, especially in the key halls at Fiera, everything is absolutely perfect. Each year, there seems to be more and more stands that are closed to prying eyes, requiring an invitation to visit and access.
The fashion-furniture-design industry is still doing well, attracting attention and buyers with its timeless elegance, subtle vein of innovation and the steady presence of the stars of our industry.
Highlight events: Glas Italia, Zanotta, Flos
Text by Stefania Perenich
Images by Simona Sagripanti, Laura Angelini and courtesy of the producers