Design Thinking for Industry 4.0

DGI at Hannover Messe 24-28 April 2017

18 April Apr 2017

We’ll be at HannoverMesse, Germany, talking about how design services can impact the themes of the connected workforce and the industry 4.0. Will you be there? If, pop by our stand B74 in the Digital Factory, Hall 17 for a chat!

Human Centred Design for the Connected Workforce

Computer-integrated manufacturing arose years ago, putting technology into the foreground. Attempts to establish unmanned, fully automated factories, however, have not yet been fully realized.

By contrast, the concept of Industry 4.0 is a way to respond to the needs for successful application of technology with human-centred automation. The aim is to put the human into a position where he or she can quickly make the right decisions on production and handle orders more efficiently through intelligently processed data.

Ergonomics deals with the systematic analysis, organization and design of the technical, organizational and social conditions of working processes.
Human-centred design, on the other hand, is targeted towards increasing the usability of interactive systems by concentrating on the application of the system and using knowledge and technologies from the fields of ergonomics and usability engineering.

The human-centred design approach expressly considers the identification of user context, the specification of user requirements and the creation of design solutions, which are then evaluated through Lean methodologies.

Design Thinking for Industry 4.0

Industry 4.0 is bringing disruption to many companies, impacting how customers are engaged, how technologies are employed and how value is created.
The design thinking methodology aims to guide companies to discover the key insights and define the correct course of action when developing new innovative products and services.


Through design thinking, the correct balance of customer needs,technology enablers and business models is achieved, even when in conditions of extreme uncertainty.
Design thinking, however, is incomplete without Design Doing. Only by designing and building prototypes, and then testing them can one truly understand the complexities of the fluid reality in which you are operating today.​

Bottom-Up Digital Transformation

Bottom-Up digital transformation starts from solving the needs at the product and business unit level in the company, rather than taking top-down approach. Starting small and building quickly permits learning from customer feedback with minimal risk.

For this year's HannoverMesse, we formed a partnership with Joinpad, an advanced Augmented Reality company, and Nebbiolo Technologies, a pioneer in Fog Computing applied to industrial automation.

The end-to-end solution objective being to seamlessly integrate human centred design with cutting edge interface technology, supported by state of the art industrial infrastructure.

Read more about our friends over at Joinpad here and Nebbiolo Technologies here. This is not the first time that we collaborate – see our work with Nebbiolo here.

You'll find us in the Digital Factory, Hall 17, Stand B74. We look forward to seeing you!