"Creating a brand identity varies a lot depending on the client. We work with a wide range of clients from global conglomerates such as Pepsico, 3M and ABB to Silicon Valley start-ups. Some have a strong brand identity and heritage already, while with others, we start from scratch.
The two approaches are very different. On the one hand you express the values of a brand that already has an identity and an audience. On the other, you start building the brand from its foundations up, choosing which values to communicate and highlight."
Vania and Igor are Senior Graphic Designers here at Design Group Italia. Listen to the complete interview (in Italian) below.