PepsiCo for Champions League Final

Pepsi, Lay's and Gatorade at Champions Village

16 June Jun 2016

Design Group Italia and PepsiCo Design & Innovation Center have jointly designed an immersive experience to host an exclusive party at UEFA European Champions League finals at the San Siro stadium in Milan on May 28th. The exhibition simultaneously presented three brand sponsors from PepsiCo's portfolio: Gatorade, Lay's and Pepsi. Gatorade proposed an interactive experience for you to customize your own sports bottle. Video cameras allowed guests to take selfies with their personalized bottles and Gatorade orange jersey and then send photos to their own accounts.
The Lay's area featured a live cooking show hosted by chef Andrea Mainardi to create delicious combinations with chips and traditional Italian ingredients. Pepsi brought the Kola House concept, a trendy and casual space with industrial chic style, where skillful Mixologists served cocktails made with extract from the kola nut.
Stay tuned for the next PepsiCo event!

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