Unicef Kid Power Logo Design

Creating positive energy

2 April Apr 2015

The new logo is a metaphor for the role children can play in changing the world. DGI designed the logo to transmit the unique energy we see in children; not mere spectators but a significant part of doing good in the world. Starting with a solid center in classic UNICEF style, we integrated colorful oblong rings to show movement, like the spark of an atom. Each ring represents movement and activity that all converge on the center of everything, or in other words: the child.