Trend Report 2014

Our opinion on Milan Design Week

18 May May 2014

Harmonic Confluence

  • Context Shifting: Historical background
  • Duality: Material beyond the shape

Refinement in perception

  • Marble, New Era
  • Textured Textiles
  • Multilayered Identity
  • Colors: Harmonic Vibrations

Harmonic Confluence

After years of stubborn attempts at the destruction of the old, the exaltation of the new, and waiting for a loud and clear signal, we are now reconsidering the existing. Fortunately, in our recent past, we have produced a lot in which we can devote our attention.

This is no time for opposition, extremism, or excess. Now is the time for conciliation and harmony.

This year at the Salone del Mobile in Milan, we had the opportunity to experience a rare state of balance, the symbiotic coexistence between elements in apparent contrast, from which all beneficial advantages derive.
Harmony is a concept that communicates with all the sensory aspects of perception: vision, hearing, touch, and taste...

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Refinement in perception

After decades of debate on the design , diffusion of schools, and design courses, after the linguistic contamination of the everyday vocabulary with terms closer to the world of design: style, trends, moods, restyling, high tech, and minimal... After innumerable exercises of visual education to good products, proposed by design experts, articles,
specialized magazines, websites and blogs, the level of popular culture grew up with a widespread and homogeneous trend.

The evolution of species in the world of design continues.

We no longer need abrupt changes or special effects to solicit our attention; as natives of the Amazon rainforest roaming in the jungle of design, we take even the smallest movement , slight differences in color, complex textures of fabrics, mysterious compositions of materials, and even if the shapes of objects apparently do not offer exciting innovations, we are happy.

Another dimension of beauty is coming:
Nothing overwhelming, spectacular, exuberant or ephemeral. A world apart, a closeup in the perceptual dimension of quality design.

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