Euroluce - Salone del Mobile 2013

Yradia and the FuoriSalone Installation

18 April Apr 2013

During the Milan Design Week 2013, Yradia presented a lighting installation based on the most interesting technologies for the short term future, laser, and remote phosphors.

Four blue light rays draw an essential and ethereal architecture in a dark interior. Each ray expands into a wider beam which falls on a phosphor-coated plate. The blue beam’s specific wavelength excites the phosphors. The excited phosphors emit a beautiful white light which is reflected by the inner surface of the ring, turning the ring into a simulacrum of the sun.

What excites us about the remote phosphor technology is the idea of energy transfer through light. Normally this phenomenon is not obvious in current applications, where the transfer is hidden inside a mixing chamber. We want people to see it and think about it.

Laser rays visualize light as an energy flow that crosses the space. A blue immaterial wire, guided by means of mirrors and lenses. When it reaches the phosphor surface, the blue energy becomes white energy, which spreads in all directions, ready to take on other forms and colors as soon as it feeds life.

Yradia – Light. Culture. Technology.

Yradia is a lighting agency born out of the partnership between Design Group Italia, a major design practice, D’Alesio&Santoro, a young firm of lighting specialists, and Huub Ubbens, an experienced lighting designer.

The dynamic interaction between the partners allows Yradia to combine:

  • the ability to create value through design,
  • the skills to creatively manipulate the newest technologies for lighting
  • the tools and capabilities to develop original insights into the market.

Yradia wants to meet the needs of a rapidly changing market and establish itself as a reliable partner for companies that strive to face the new challenges. The combination of its three souls allows Yradia to aim at ambitious goals: “At Yradia we want to exploit all the design opportunities offered by the latest lighting technologies, in order to provide meaningful, healthy, sustain-able, beautiful light. For the kind of human centered lighting project we have in mind we take into account all the aspects that really matter: culture, function, vision.

We aim to apply this approach to all sectors where light could have a purpose: architecture, transportation, product design, interior design, healthcare, and extend the notion of “lighting design” beyond the outdated boundaries of lighting fixture design, and lighting for architectural and interior design."

  • Journal Euroluce Yradia 01
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