Flikk Flakk

Partner Sigurdur Thorsteinsson in the Icelandic television series on design

11 February Feb 2013

Two seasons of television on design thinking for urban development in Iceland

Our Partner, Chief Creative Officer Sigurdur Thorsteinsson ideated and participated in an experiment that used television and Design Thinking as tools of urban development. The first season of Flikk Flakk aired in July 2012, with projects in Vestmannaeyjar and Hornafjördur, Iceland. The project was so successful in terms of local participation, economic growth and audience figures, that it ran for an additional season the following year in two more towns in Iceland.

The team followed a human-centered design process in the program:

  1. Understanding the People. The designers meet with the inhabitants and listen to their ideas and dreams about their community. Several workshops where held to gather ideas and define areas of intervention.
  2. Ideate Solutions. The trans-disciplinary design team started sketching out ideas that were inspired by ideas from the inhabitants and how they want to better their community.
  3. Prototyping. A master plan was developed and prototypes of various elements where build. Teams of residents where defined and given tasks and had only two days to finish the town’s makeover.
  4. Testing. After many strenuous days, the outcomes were revealed. All the hard work had paid off and the makeover had brought the residents closer together. It’s amazing what is possible if everybody works as a team. It’s when people join forces and work together that the true magic happens.

The project was ran in collaboration with the Ministry of Industries and Innovation, Innovation Center Iceland, The Icelandic National Broadcasting Service. Read more: http://www.ruv.is/flikkflakk