After receiving wonderful feedback from our clients and friends regarding the DGI Milan Design Week Guide 2011, we decided to repeat the experience and publish our 2nd edition!
The DGI Guide 2012 evolves: new design districts, new must see events, new tips, and some opinions from DGI Design Report 2011.
This Internal Guide made public originates from our experience since the late 80’s as observers of events and changes in the design world and the need to cut through the design noise and divide the trends from the fads.
The guide is organized to be both a basic reference for those who have never participated in this event and want to get an idea of the context before starting the journey, and as a living tool, to be consulted on a daily basis to refine routes and visiting programs for events and installations throughout the city.
The key issue of Milan Design Week is to find the must see events in the chaos! Check out our selection!
Context the Milan Design Week in two worlds:
- The big industries at the Salone.
- Experimental design at the Fuorisalone
In Milan city reigns the Fuorisalone that gives life to the design week and animates the historic city.
Fuorisalone 2011, was mainly seen in Lambrate Design District, the new experimental area. The small or individual industry seems to acquire more importance with new technologies like rapid prototyping. We may see a new business model appearing.
In the last years we observed a new shift between the Salone and the Fuori Salone:
Salone 2011 was the first year that the effects of the crisis were visible. Let’s remember: the first Salone after the crash of 2008 was surprising because of the richness of the showrooms and events, due to the high end of the Italian furniture brands. Last year the Italian producers presented their new collections, sober and neutral style which creates an authentic and warm environment far from their previous glamour and Bling-bling collections.
The secret of Milan
For those who want to discover the hidden beauty of Milan, do not miss our tips!